12 Tónar is an independent label and a legendary record shop in the heart of Reykjavík. Founded in the year 1998 in Reykjavík, 12 Tónar was well received by music lovers from the start. The shop quickly became a meeting point for musicians like Björk, Sigur Rós, múm, and the core of classical composers and performers.

Our position as a label is unique as we regularly meet with many musicians in our shop. Therefore we are in good contact with emerging talent.

Since 2003 we have released over 50 albums from a variety of musical genres and artists. Some of our Since 2003 we have released over 50 albums from a variety of musical genres and artists. Some of our releases are being distributed in Europe through Cargo Records Germany, and a number of releases have also been licensed to territories like Japan, US, and Korea.