True Panther was started in 2004 by Dean Bein, Molly Samuel and Avi Klein to put out a tour-only 7" by Bein and Samuel's band Red Tape Apocalypse.

The label moved with Bein from San Francisco to New York and continued to put out records from bands using a one-to-one project style, "putting money into something, praying it would sell enough to put out something else," as Bein explained in a recent interview with Microphone Memory Emotion.

The biggest success to come from TPS was the debut album from San Francisco-based band Girls. The album was a joint venture between Matador and True Panther and has become one of the most talked about indie albums of 2009, receiving critical praise from Pitchfork Media and The New York Times. - Wikipedia