Wiiija was a British independent record label. It was founded in 1988 by staff from the Rough Trade Shop in Notting Hill, London. The name Wiiija is a corruption of W11 1JA, the postcode of the Rough Trade Shop in Talbot Street.
The label was responsible for releases by, amongst others, bis, Cornershop, Huggy Bear, Jacob's Mouse, Blood Sausage, Free Kitten, Suncarriage and Therapy?.
Wiiija Records has been a subsidiary of Beggars Banquet Records since 1996. - Wikipedia